What are cookies?

A cookie is a small set of data which the server sends to the browser, saving it on the computer of the user. During every following visit of the same server, the browser sends these data back to the server again. Cookies are conventionally used to differentiate between the individual users, saving user preferences, and simplifying the use of websites.

Cookies do not pose any risk to the computer as such. Despite this fact, cookies do play a role in protecting privacy. The visited website may store any information established about the visitor in the cookies, which gradually map the interests of a particular visitor. However, in no case may cookies be used to establish the identity of the visitors.

The information from cookies may subsequently be used for targeted advertising, statistical evaluations of the behaviour of visitors etc.

Consent to storing cookies

Most browsers accept cookies automatically, unless a browser has a different setting. The use of cookies may be restricted or blocked in the setting of your web browser.

Cookies of third parties

We also use services of our partners, who also use cookies. These cookies are managed by third parties and we do not have access to reading or recording these data. These are in particular systems delivering advertising or analysing website traffic.

Adobe

To analyse the website, to measure the traffic, and to optimise the website, we use Adobe Marketing Cloud.

Hotjar

To make our website more user-friendly, we use Hotjar. If you do not wish that we collect data from your browser, click on the link below::
https://www.hotjar.com/legal/compliance/opt-out

Google, Seznam:

Our website uses the retargeting technology by Sklik, operated by Seznam.cz, a.s., as well as Google Adwords, operated by Google. This service enables us to show the visitors, who have already shown interest in our products, our advertising in the advertising networks of Seznam.cz, a.s., and Google.

Facebook:

Our website uses Facebook Pixel for the purposes of identification in the advertising network of Facebook, for the repeated targeting of advertising (remarketing).

Adform

Adform is used to target advertising based on a previous behaviour of the user (remarketing). The information on how to limit the saving of cookies in the advertising system Adform in your browser can be found here: https://site.adform.com/privacy-policy-opt-out/